Minimalist Beauty

Simplify what it takes to get ready.

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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

The Signature Bag

Reusable, washable, and made to last. Ships free with your first order.

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Day Glow in Solstice

A sheer, lightweight highlighter that gives a dewy, balmy sheen with zero sparkle.

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Day Glow in Solstice

Love it! Adds just the right touch. So natural and subtle.

- Bonnie R.

Flush Balm

This is easily going into my holy grail of blushes.

- Margaret P.

Shade Slick

This tinted lip oil took me by surprise. I’ve been practically carrying it with me everywhere since I got it. Hands down my favorite lip oil!

- Kaylee W.

"Clean beauty that allows women to look like the best version of themselves, not an aspirational version of someone else."
Jenna Rennert | Vogue
A shift to minimalist beauty is liberating.
Forbes
MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle