15% off when you build your own bundle!
mix + match 3 products to get 15% off your order
with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️
a gift to tackle tangles ✨
spend £80+ and receive a complimentary detangling brush
for a limited time only
ready to play it smooth?
this NEW 60-second in-shower rinse-out treatment is clinically proven to instantly reduce frizz by 73%* and keep frizz reduced for up to 72 hours*
15% off when you build your own bundle!
mix + match 3 products to get 15% off your order
with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️
a gift to tackle tangles ✨
spend £80+ and receive a complimentary detangling brush
for a limited time only
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bestsellers and gift sets
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blowout babe thermal brush
complimentary perk up dry shampoo 0.75oz
the wizard detangling primer
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
the kure intense bond repair mask
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
normcore signature shampoo
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
soulfood nourishing mask
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
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realm of repair strength + repair routine set (25% savings)
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
alternate hydrality intense hydration routine set (30% savings)
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
rescue team hair routine trial set (40% savings)
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
hydro dream hydration routine trial set (38% savings)
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
mask-topia hydration + repair set (35% savings)
free detangling brush when you spend £80+
free detangling brush when you spend with orders over £80+
shop by collections
we were kind and clean before it was a thing
top of the class
perk up was ranked the #1 best-selling dry shampoo in the US*
*source: the npd group/u.s. prestige beauty total measured market, hair product sales for 5.3oz size, 12 months ending december 2022
hydrated hair is in your future
with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.
*products tested separately, except shampoo + conditioner tested together as a system
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